Lafarge launches Efficient Building Systems for better cities


Lafarge South Africa, subsidiary of the international Lafarge Group, the world leader in building materials, has a well-established reputation for providing the local construction industry with innovative products, solutions and services. The company is launching road shows throughout the country to demonstrate to customers how its Efficient Building Systems (EBS) approach to product development implements the Group's ambition of ‘Building better cities'.

On 9 October in East London, a party of guests comprising architects, consulting engineers, construction companies and retailers were given a presentation on some of the major projects in their area that had benefited from Lafarge EBS.


"Our innovative products are focused on addressing customers' needs for efficient, more productive construction methodologies, while meeting society's need for more durable and beautiful concrete structures," said Sal Govender, Lafarge South Africa's National Marketing Manager - Readymix. "EBS provides solutions to meet key criteria for sustainable building: Energy efficiency, Carbon dioxide (CO2) performance, Cost optimisation and End-user design."


Lafarge South Africa was the first local cement manufacturer to offer a complete range of extended more environmentally-friendly cements throughout all strength classes.  The company's concrete products are contributing to the elimination of some traditional building steps, promoting faster working to enhance productivity and cost optimisation. An example is the innovative Agilia® Vertical readymix concrete, which enables columns and façade panels to be cast faster, without the need for vibration and provides excellent off-shutter finishes that require minimal remedial work.


In the area of energy efficiency, Lafarge ArteviaTM Polish, normally chosen for its attractive marble-like aesthetic appearance, improves the thermal efficiency of a building, compared with many other floor finishing systems, delaying or even eliminating the need for air conditioning.


 "Throughout South Africa, the trend to urbanisation is placing huge demands on our municipalities and the skills of everyone in the construction chain," comments Alta Theron, Lafarge South Africa's Country Marketing Manager. "We work with architects, specifiers, developers and contractors to develop more efficient building systems. Our technical skill at innovation is contributing solutions for building better cities that will be desirable places for all our people."











About Lafarge

Located in 64 countries with 65 000 employees, Lafarge is the world-leader in building materials, with top-ranking positions in its Cement, Aggregates and Concrete businesses. In 2012, the Group posted sales of 15,8 billion Euros.


Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity to help build better cities around the world: more beautiful cities that are better connected, have more housing, and are more compact and durable.  Since 2010, the Lafarge Group has been part of the Dow Jones Sustainability World Index, the first global sustainability benchmark, in recognition of its sustainable development actions.


In South Africa, the company manufactures and supplies cement, aggregates, readymixed concrete, gypsum plasterboard and interior building fittings. It focuses on providing solutions to help the sustainable development of better cities that benefit the country's people. Through having a strong presence in all of its business lines, it is in a unique position to contribute to urban construction, while also helping to build better rural towns and villages.


Lafarge South Africa also demonstrates active concern for the conservation of the country's wildlife heritage and is a major supporter of the world's first dedicated baby rhino orphanage in Limpopo Province. The Group has for many years been a leader in sustainable development and was the first industrial group to enter into a worldwide ‘Conservation Partnership' with the environmental protection organisation, WWF International.


Additional information is available on the website at


For further information, please contact:


Charlene Lamb

Country Communications Manager

011 657 0000


Glass Communication Management

Bridget von Holdt

011 646 9992 / 0826100650