Innovation differentiates Lafarge South Africa

Lafarge South Africa, the local presence of the international Lafarge Group, the world leader in building materials, is proud to be the recipient of Diamond Arrow and Golden Arrow 2014 PMR Awards.

The company has been highly successful in achieving differentiation in the marketplace through its strategy of innovation. Backed by the Group's unequalled technical strength, the company provides the construction industry with innovative product and service solutions in line with the Group's brand baseline of ‘Building better cities'.  This reflects its ambition to contribute to building cities that are desirable, sustainable living environments accessible to all people.


The company's Diamond Arrow Award winning Readymix team was the highest rated in its category. In 2013, it launched its Efficient Building Systems (EBS), which focuses on efficient, more productive construction methodologies, while meeting society's need for more durable and beautiful concrete structures. The innovative EBS products and services provide solutions to meet key criteria for sustainable building: energy efficiency and carbon dioxide (CO2) performance, affordable fast construction, and unique design for the end-user. Lafarge Readymix innovations that are transforming building methods include the AgiliaTM range of self-compacting concrete and the unique HydromediaTM, Lafarge's technical breakthrough in porous concrete.

Lafarge South Africa's cement business line, winner of a Golden Arrow Award, was the first local cement manufacturer to offer a complete range of extended more environmentally-friendly cements throughout all strength classes. It continues to excel at innovation and, displaying how the company's cement team heeds its customers and develops solutions for their needs, recently launched SupaSet. SupaSet is a remarkable ready-to-use product for quickly setting poles in position. A first of its kind in the local market, SupaSet takes only 10-15 minutes to set.


"We extend our appreciation to the construction industry which rated Lafarge South Africa's Readymix and Cement business lines so highly in the PMR Awards" says Lafarge South Africa's Country CEO, Thierry Legrand. "The awards will inspire us to continue using our strength at innovation to achieve even higher levels of customer satisfaction."














About Lafarge

Located in 64 countries with 65 000 employees, Lafarge is the world-leader in building materials, with top-ranking positions in its Cement, Aggregates and Concrete businesses. In 2012, the Group posted sales of 15,8 billion Euros.


Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity to help build better cities around the world: more beautiful cities that are better connected, have more housing, and are more compact and durable.  Since 2010, the Lafarge Group has been part of the Dow Jones Sustainability World Index, the first global sustainability benchmark, in recognition of its sustainable development actions.


In South Africa, the company manufactures and supplies cement, aggregates, readymixed concrete, gypsum plasterboard and interior building fittings. It focuses on providing solutions to help the sustainable development of better cities that benefit the country's people. Through having a strong presence in all of its business lines, it is in a unique position to contribute to urban construction, while also helping to build better rural towns and villages.


Lafarge South Africa also demonstrates active concern for the conservation of the country's wildlife heritage and is a major supporter of the world's first dedicated baby rhino orphanage in Limpopo Province.


Additional information is available on the website at www.lafarge.co.za


For further information, please contact:


Charlene Lamb

Country Communications Manager

011 657 0000



Glasshouse Communication Management

Bridget von Holdt

011 646 9992 / 0826100650