Lafarge Orlando Stadium
Lafarge South Africa concluded a sponsorship deal with Stadium Management South Africa (SMSA) for the exclusive naming rights to the famous Orlando Stadium in the heart of Soweto: to be known as the Lafarge Orlando Stadium. Branding is currently underway and the dramatic transformation of the Stadium's appearance will be revealed at a prestigious launch function scheduled to be held in May.
"There is good brand synergy between Lafarge South Africa and the Orlando Stadium: in particular in their long-standing commitments to sustainable development in local communities. I am passionate about skills transfer and look forward to Lafarge contributing their strength in this area and their experience with education upliftment in disadvantaged communities," said SMSA's CEO, Jacques Grobbelaar.
Commented Jaco Beukes, CEO of SAIL, the exclusive commercial agents to SMSA: "SAIL is all about connecting brands with quality platforms in the sport industry. We are proud and excited to have facilitated this association between a leading international brand such as Lafarge and an iconic South African soccer landmark. Together with SMSA, SAIL is looking forward to building a strong and fruitful partnership."
"Everywhere you look in South Africa, you see the reality of urbanisation," says Ken MacLean, Lafarge South Africa's Country CEO. "The rural village of today will be the city of tomorrow. Informal settlements, villages, towns and existing cities are growing rapidly and must become viable, sustainable communities. Communities that need decent housing, hospitals, schools and offices, together with the associated infrastructure to connect and service cities, such as roads, airports, water and power utilities. Lafarge South Africa aims to play a significant role in addressing this major challenge for town planners, municipal engineers and the whole construction industry."
With its technical strength and skill at innovation, Lafarge South Africa is in a unique position to contribute products and solutions for this process of Building better communities through having a strong presence in all its construction related business lines: cement, aggregates, ready-mixed concrete, fly ash and plasterboard systems.
With particular emphasis on helping to create sustainable communities, Lafarge South Africa recently extended its highly regarded cement and concrete technical support service, now known as ‘Ask for Thuso', (‘Ask for Help' in Sesotho), to emerging building contractors, entrepreneurs and DIY homeowners. This service had previously been mainly in support of the company's larger customers in the construction and concrete products industries.